Privacy Policy

Equiball Privacy Policy
Last Updated: 26/06/2025
Introduction
This Privacy Policy outlines how Equiball (“we,” “our,” or “us”) collects, uses, and
shares your personal information when you interact with our website,
http://www.equiball.com (the “Site”). We are committed to protecting your privacy and
handling your data in accordance with applicable data protection laws, including the
UK GDPR and CCPA.
Personal Information We Collect
When you visit the Site, we automatically gather certain information regarding your
device, such as your web browser, IP address, time zone, and some of the cookies
installed on your device. As you navigate the Site, we may also collect details about
the web pages or products you view, the websites or search terms that referred you
to us, and your interactions with the Site. This data is referred to as “Device
Information.”
We collect Device Information using the following technologies:
Cookies – Small data files stored on your device that often include an
anonymous unique identifier. You can learn more about cookies and how to
disable them at www.allaboutcookies.org.
Log files – These track activity on the Site and gather data such as IP
address, browser type, Internet service provider, referring/exit pages, and
timestamps.
Web beacons, tags, and pixels – Electronic tools used to understand how
you navigate the Site.
When you make or attempt to make a purchase through the Site, we collect certain
information, including your name, billing and shipping address, payment details
(such as credit card numbers), email address, and phone number. This is referred to
as “Order Information.”
In this Privacy Policy, “Personal Information” refers to both Device Information and
Order Information.
How We Use Your Personal Information
We use the Order Information to:
Process and fulfil your orders, including payment handling, shipment, and
order confirmations;
Communicate with you regarding your orders or customer service inquiries;
Screen transactions for potential risk or fraud;

Provide updates, offers, or marketing communications in alignment with the
preferences you have shared with us.
We use Device Information to:
Detect and prevent potential fraud (especially using your IP address);
Analyse how visitors use the Site to improve its performance, content, and
usability;
Evaluate the effectiveness of our marketing and advertising efforts.
Sharing Your Personal Information
We may share your personal information with trusted third-party service providers to
support our business operations. These include:
E-commerce platforms (e.g., Shopify) to power our online store
Analytics providers (e.g., Google Analytics) to help us understand how users
interact with our Site
Marketing and advertising partners to deliver relevant content and offers
You can learn more about how these providers handle your data here:
Shopify: https://www.shopify.com/legal/privacy
Google: https://www.google.com/intl/en/policies/privacy
We may also disclose your information:
To comply with legal obligations (e.g., subpoenas, court orders)
To protect our rights, property, or the safety of others
International Transfers
If your data is transferred outside your country (e.g., to the US or Canada), we
ensure appropriate safeguards are in place, such as Standard Contractual Clauses
or equivalent protections.
No Sale of Personal Data
We do not sell your personal information. If this changes, we will update this policy
and provide opt-out options where required by law.
Behavioural Advertising
We may use your personal information to deliver personalised advertisements and
marketing communications that we believe may be of interest to you. This is known
as “behavioural advertising” or “targeted advertising.”

These ads may be shown to you on platforms such as Google, Facebook, Bing, or
other advertising networks based on your browsing behaviour, purchase history, or
interactions with our Site.
Managing Your Preferences
You can opt out of targeted advertising using the following links:
https://www.facebook.com/settings/?tab=ads
https://adssettings.google.com
https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
http://optout.aboutads.info/
You can also manage your cookie preferences through our cookie banner or browser
settings.
Do Not Track
Please note that we do not alter our data collection practices in response to “Do Not
Track” signals from your browser. However, you can still manage your privacy
preferences using the tools above.
Your Rights
Regardless of where you live, you have certain rights regarding your personal
information. These may include the right to:
Access the personal data we hold about you
Request corrections or updates
Request deletion of your data
Object to certain types of processing (e.g., direct marketing)
Withdraw consent where applicable
Request data portability
You can exercise these rights by contacting us at support@equiball.com. We aim to
respond to all requests within 30 days.
UK and EU Residents
Under the UK GDPR and EU GDPR, you have the rights listed above. We process
your data based on:
Contractual necessity (e.g., fulfilling your order)
Legitimate interests (e.g., fraud prevention, service improvement)
Consent (e.g., marketing communications)
If your data is transferred outside the UK/EU (e.g., to the US or Canada), we
implement appropriate safeguards such as Standard Contractual Clauses.
US Residents

Your rights may vary by state. For example, under the California Consumer Privacy
Act (CCPA) and California Privacy Rights Act (CPRA), you may have the right to:
Know what personal information we collect and share
Request deletion of your data
Opt out of the sale or sharing of personal data
Be free from discrimination for exercising your rights
Residents Outside the UK, EU, and US
We will take reasonable steps to honour your rights in accordance with local laws.
Please contact us with any requests or questions.
Data Retention
We retain your personal information only for as long as necessary to fulfil the
purposes for which it was collected, including:
Processing and fulfilling your purchases
Providing customer support
Meeting legal, regulatory, or tax obligations
Supporting fraud prevention, analytics, and security
Retention Periods
The length of time we retain your data depends on your location and the type of
data:
For example, UK and EU laws may require us to retain order records for up to
6 years for tax and contractual purposes.
In the US and other jurisdictions, we may retain data for longer periods,
subject to reasonable safeguards.
Your Choices
You may request deletion of your personal data at any time by contacting us at
support@equiball.com. We will honour your request unless we are required to retain
the data for legal or operational reasons.
Where possible, we may anonymise or aggregate data that is no longer needed for
its original purpose.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our
practices, legal requirements, or for other operational reasons. When we make
changes, we will update the “Last Updated” date at the top of this page.

If the changes are significant, we may notify you by email or display a notice on our
website. We encourage you to review this policy periodically to stay informed about
how we protect your information.
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or
your personal information, you can contact us at:
Email: support@equiball.com
Website: https://equiball.com